An essential tool for your marketing campaign

Brochures

Complete your marketing package with a custom designed brochure that matches the look and feel of your web site! Your brochure can be used in mailings, or as a new customer meeting leave-behind.

Integrate the look and feel of your marketing materials by having your brochure redesigned to match your selected web site design.   If you do not yet have a brochure for your business, we can help you to write one. We have over 20 years experience in marketing communication, and know how to deliver marketing copy that is clear, compelling and concise.  Our brochures are easy to read and attractively designed to reflect well on your business. Simply email us with your text and photos, and we'll do the rest!

We deliver these brochures electronically in PDF format (called an e-brochure) so that you can email them to clients, add them to your web site, or even print them out on your own color printer. We make it easy and affordable for you to have a professional brochure done at an affordable price.  Our standard e-brochure package is only $149 with the purchase of any web site. Custom brochure design is also available.  NACHI members save even more, with eBrochures starting at only $99!

The top twelve things to include in your brochure

  1. Your Business Name and Logo. This may sound obvious, but one of the keys to implementing an integrated communications plan is to ensure that your customers have CONSISTENCY in every way they communicate with you.  This means that your web site, your literature, your signage, your business cards - all should have the same look and feel. Include your business name and logo on everything you use to present your business.
  2. Full Contact Information. I have seen several brochures with only partial contact information. If you want to gain the confidence of your prospective buyers, be sure to include not just your phone number and web site address, but your physical office location, your cell phone or pager, your email address - anything you can do to make it easy for your customer to get in touch with you will help to build your business.
  3. Your Photograph.  Adding your photo to your brochure adds a personal touch and also helps your client to gain confidence early that they will receive personalized attention from a human being.
  4. Your Qualifications. Real estate is a service industry. Give your prospective customers a reason to pick you over your competition.  If you have more experience in your field than your competitors, or if you simply work harder and get more done, these are things that your customers would want to know.
  5. Areas of Expertise.  Whether you are a realtor, a home inspector, an appraiser or another type of real estate professional, it's important to communicate to your customers the type of work that you specialize in.  If you are serving a niche market, or if you have experience with a particular type of structure, your brochure is a good place to highlight this.  Specialization can differentiate you from your competitors.
  6. Your "Promise". Here is a suggestion which came from the NACHI organization.  Adding a personal "promise statement" to your brochure helps to build customer confidence.
  7. Memberships, Affiliations and Certifications. The key to developing an effective sales brochure is to create a compelling but not overbearing argument for utilizing your product or service. Including your affiliations and certifications in your brochure can help to build your credibility, thus adding to your customer's confidence in you as their service provider of choice.  If you were formally trained and/or certified in your field, be sure to include your credentials in this document.
  8. Your Target Audience.  Identify who your target audience is and SPEAK TO THEM.  The target audience for this piece will include prospective customers, networking contacts (potential sources of referrals), and colleagues, however the most important target should be your customers. What information will they need to make a decision on your services, and have you included this information in your brochure?
  9. Solutions. Referring back to #8, your brochure is not all about you, it's all about them - your potential customers. Voice their concerns and provide them with solutions.
  10. Benefits. Some of your customers might be on the fence about whether they need a professional at all to help them with their needs. Be sure to include the benefits of using a professional's services in your brochure.
  11. Testimonials.  Statements from satisfied customers can go a long way. Here are some examples.
  12. A Call to Action.  Here is a trick that professional salespeople have known for years: don't forget to ask for the sale! Your brochure's call to action could be to ask for the sale, though I would recommend an interim step such as "call for a quote" or "contact us for a free initial consultation".


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